Example

This is a flowchart of a an actual reporting pipeline I have built. It runs automatically on schedule, is very transparent for its users in case they need to do some maintenance on it, offers a great amount of flexibility and customization, can integrate new platforms and data sources as needed.

Unlike platform native reporting tools and reports offered by social media management services - this can easily reflex any custom KPIs, integrate internal data and produces a report in your custom format that is ready to be shared with you clients or stakeholders.

Examples of how this system can enhance your understanding of how your content performs includes such things as:

• Adding dynamic values for various types of custom conversions for boosted posts based on your company data to evaluate ROI

• Using naming conventions in boosted campaigns names, UTM parameters and use of hashtags/keywords in your posts to enable the breakdown of numbers by different themes, topics, campaigns etc.

• Pairing of paid and organic data on post level to get a complete picture of how your content performs